Insights into some AxiCom thinking...

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Social Media Week London - #smwldn #likeminds

As Social Media Week hits London, hundreds of ‘communicators’ are getting together to discuss, deliberate and cogitate the make-up of the social landscape and if the future looks bright or indeed orange! So when you have so much social fruit to pick from the tree, where do you start? Well Richard and I selected – ‘The Future of Brand Communications- where Marketing, PR & Social Media collide...

Posted by Helena Reid

14 February, 2012

Confused by Social Media?

Do you ever get confused by the ever growing list of social media outlets at a PR's disposal? Here's a handy infographics for reference: Or alternatively...

Posted by Julian Tanner

10 February, 2012

Professor Green takes ZTE Tania out for the night

Following the culmination of his ZTE UK sponsored tour, Professor Green took to the stage at London’s’ Supperclub to ensure the launch of ZTE Tania got off to a flying start! Before the gig AxiCom invited a host of B2C and B2B media to the Supperclub to reveal the first consumer facing ZTE handset to hit the UK retail stores, the ZTE Tania. ZTE partnered with Professor Green in November to...

Posted by Helena Reid

09 February, 2012

Octogenarian hypocrite?

According to Rupert Murdoch, President Obama is joining common cause with “Silicon Valley paymasters who threaten all software creators with piracy, plain thievery" for his dislike of SOPA and PIPA. Quite aside from the issues around IP protection on the internet, the really galling aspect of this situation is to hear Rupert Murdoch spouting off accusations of thievery and wrong-doing while...

Posted by Julian Tanner

23 January, 2012

Not seeing the digital picture

The descent of Kodak into Chapter 11 has been well reported and its inevitability long anticipated. All blame it on the inexorable rise of digital imaging and Kodak’s inability to keep pace. What has not been brought to light is the almost suicidal decisions that Kodak made back in 1993 to actually reduce its efforts in digital imaging so that it could focus on the tumultuous battle...

Posted by Julian Tanner

19 January, 2012

Breaking down the boundaries: Rethinking traditional journalism

AxiCom recently worked with ANEI, the Spanish National Association of Internet Companies, to complete “The Information Professional in the Web 2.0 Era" study, one key finding to emerge from this was that journalism can no longer exist without social media channels. The most influential media communicators are those that occupy new hybrid roles as journalist-bloggers, that is to say professional...

Posted by Monica Gonzalez

03 January, 2012

Socially Inept: Can Old and New media successfully coexist?

To celebrate the fifth anniversary of its operations in Spain, PR agency AxiCom has partnered with ANEI, the National Association of Internet Companies, to commission the "The Information Professional in the Web 2.0 Era" study. The new research looks at how social media channels and tools are shaping the daily routines of journalists and other media influencers. The study canvassed and compared...

Posted by Monica Gonzalez

09 December, 2011

E-Cooking with Blurb

To illustrate the changing face of self publishing and cookery in the UK, AxiCom created the Blurb Technology Cookery School - the concept fused technology with cooking and self publishing, whilst also highlighting the strength of the printed book. We recognised that although the cookbook is still a stalwart in every household, most creative cooks also look elsewhere for that bit of fun,...

Posted by Helena Reid

10 November, 2011

Santa’s day in court

The litigious nature of the technology industry was brought into sharp relief by my six year old daughter this week. When her demands to receive an Apple iPad for Xmas from her parents were met with a definitive negative, she explained, very composedly, that this was fine as she would simply ask Father Christmas to make one for her. Now, I am no patent attorney but if Apple can give Samsung...

14 October, 2011

A Glimpse at Internet Governance

Last month I travelled to Kenya’s capital Nairobi to attend the 6th Internet Governance Forum (IGF). Working with the International Chambers of Commerce and private sector members of its BASIS (Business Action to Support the Information Society) initiative, the experience has helped me to understand the role of global business in the international dialogue that has grown up around the Internet....

10 October, 2011