Crisis management demands control, clarity and communication

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Crisis Management

The only way to manage a crisis is to prepare for it. Every company is at risk of product failures, employee issues, customer outbursts and competitor manouevres that can throw the best laid PR plan off course.

At AxiCom we have a detailed game plan to prepare for and manage crises. We ensure that the load-beams of issue ownership and communication are set in place, while our teams are highly experienced in the field management of crises and the creation of a single global communications voice. 

Focusing on What Matters overlay
Varioptic
Focusing on What Matters
The Challenge AxiCom's client Varioptic was thrown into crisis when Philips Electronics, a large and supposedly friendly business partner, announced that it was bringing out it's own version of auto-focussing technlogy for mobile phone cameras.  While legal counsel was taken, it was decided that PR would be the first line of defence against the infirngement of Varioptic's...