Postioning defines the space in the mind to be occupied by the client proposition
Positioning
Positioning determines the space that a client needs to occupy in the mind of a prospect. It synthesizes the competitive forces, markets trends, client IP and prevailing influencer attitudes to create the ideal positioning for the client to own.
AxiCom has developed a bespoke process involving workshops, customer and other stakeholder interviews, and desk research to create compelling positioning platforms for its clients.
AxiCom produced and implemented a communication strategy for EMC Global Services, the company’s cross functional team that provides consultancy and business strategy services across all of EMC’s business and product lines. The goal was to demonstrate the value of the Global Services team, in terms of the key role it plays in customer relations.
The Challenge
EMC has a very wide portfolio, and its...
Ingres, an open source database specialist, looked to AxiCom to re-invigorate its brand and close the perception gap between a thriving, innovative open source software specialist and a tired 25 year old brand.
The Challenge
Ingres has a long history within the database market, bringing with it some market preconceptions. The company’s move to open source had not been recognised by market...
Slingbox transformeert elke PC, laptop, Mac of smartphone met internetvebinding tot een televisietoestel. Met de oplossing van Sling Media kunnen gebruikers overal ter wereld hun favoriete televisieprogramma's bekijken. AxiCom lanceerde het product eerst succesvol in het Verenigd Koninkrijk om dan een even succesvolle lancering in België, Nederland en andere Europese landen te laten volgen.
De...
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Axicom
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AxiComGmbH
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AxiComBNL
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AxiComSpain
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AxiCleanTech
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AxiCom_CMT
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AxiComFR
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AxiCom_Italy
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